Equity or debt? How founders should really decide.
A practical framework for choosing between dilution and leverage, and why the cheapest capital is rarely the right capital.
Read article →Capital & Debt Advisory · India
Strategic by Insight,
Decisive by Design.
Ensueno Consulting partners with India's promoters and management teams to raise capital, restructure balance sheets, and prepare for what comes next. Engage a single practice — or our Integrated Business Transformation, three disciplines delivered as one team. Built on four decades of banking relationships, guided by a single, unwavering standard.
40+
Years across India's BFSI sector
5
Connected advisory practices
PE · VC
Funds & family-office relationships
India+
Domestic reach, foreign capital access
What We Do
One Mandate. Every Horizon.
Six connected practices to meet a business wherever it stands — raising capital, repairing balance sheets, restructuring the organisation, navigating a sale, sharpening the brand, building leadership. Taken alone, or brought together as one Integrated Business Transformation.
Fund Raising
Private equity, private credit, structured debt, growth and special-situation capital.
Financial Restructuring
Balance-sheet repair, settlements, recapitalisation and turnaround advisory.
Management Restructuring
Organisational structure, leadership effectiveness, governance and high-performance teams.
M&A
Buy-side and sell-side advisory, valuations, joint ventures, integration.
Branding & Marketing
Investor-ready websites, decks, brand and digital, through our sister studio.
Leadership Training
Senior management programmes, keynote sessions and one-on-one mentoring.
Integrated Business Transformation Flagship
Financial, management and branding restructuring — three partners, one coordinated plan, delivered as one team.
Integrated Business Transformation
Fix the whole picture, at once.
When finance, operations and brand are failing together, they are best fixed together. One integrated program — three partners, one coordinated plan, delivered under one roof.
Financial Restructuring
Management Restructuring
Branding & Marketing
Our Process
From Conviction to Capital.
Every engagement begins the same simple way.
Share your requirement
Tell us what you are trying to achieve. A short note is enough to begin.
We meet
An honest, no-obligation conversation about your business and what would actually help.
Sign a mandate
Clear scope, clear terms. We work as an extension of your team, not a vendor.
We get to work
Quietly, relentlessly. Until the right outcome is in your bank account, board pack or balance sheet.
Our Conviction
India's SME and mid-market story is the great untold opportunity of our economy. Our work is to bring it faster, smarter capital.
Anil Arora · Founder, Ensueno Consulting
Why Ensueno
We Make Promoters the Heroes.
Your business. Your vision. Our craft, quietly in service of both.
Relationships that open doors
Four decades of trusted ties with private equity, venture funds, lenders and family offices, built one handshake at a time.
An operator's instinct
Our founder built and ran large banking businesses, not just advised on them. We understand your balance sheet because we have lived inside one.
Ethics, without exception
The best long-term solution for the client, always. The simplest promise we make, and the one we are least willing to bend.
Let's Talk
The first step is a conversation.
No obligation. No jargon. Just an honest read on whether and how we can help.
About Us
Forty Years.
One Conviction.
Ensueno Consulting is a capital and debt advisory firm based in Mumbai, working with SMEs, mid-market companies and large corporates across India. We help businesses raise capital, restructure for resilience, and prepare for their next stage of growth, whether that means a funding round, an acquisition or an eventual public listing.
Our Vision
A leading financial solution provider for India.
A name that businesses across the country turn to first when capital, structure or strategy is on the line.
Our Mission
The best solution for the client. Ethically.
Every mandate measured by one test. Is this genuinely the right outcome for the business in front of us?
Our Promise
Easy to work with. Hard to outwork.
Direct access to senior judgement, plain-spoken advice, and a team that treats your timeline as its own.
About the Founder
Anil Arora.
Anil Arora Founder & Managing Partner
36+ years in Indian banking and finance
Anil Arora has spent a lifetime at the centre of Indian banking. Over a 36-year career spanning the State Bank of India and Axis Bank, he built businesses, led large teams and earned a reputation for two things in equal measure. Commercial results and personal integrity.
He was part of the founding journey of Axis Bank, then UTI Bank, in 1996, beginning in corporate finance, international banking, trade finance and foreign exchange before moving into retail banking. There he rose to Executive Vice President and Branch Banking Head for the West, with responsibility for strategy and operations across a network of more than 900 branches in North and West India. Among the achievements he is proudest of: building Axis Bank's retail banking presence in four states entirely from the ground up, and spearheading prestigious e-governance mandates with the governments of Chandigarh, Punjab and Haryana.
His earlier years at the State Bank of India were spent in credit analysis, foreign exchange and trade finance at a forex-intensive branch, where he handled an export finance book of around ₹900 crore. Across both institutions, the constant was relationships. With boards, regulators, promoters, investors, and the financiers who could make a deal happen.
Today, that network, built over four decades across private equity, venture capital, funds and family offices in multiple geographies, is the foundation of Ensueno Consulting. Anil's belief is simple. India's SME and mid-market sector holds enormous untapped potential, and what it needs is faster, smarter financing structures than tradition allows, and far better access to financial knowledge. Helping to close that gap, he says, is his way of contributing to India's growth.
- Built Axis Bank's retail banking presence in four states from scratch.
- Led strategy and operations across a 900+ branch network in North and West India as EVP.
- Spearheaded e-governance mandates with the Chandigarh, Punjab and Haryana governments.
- Managed a ~₹900 crore export finance book at the State Bank of India.
- Turned around the bank's bancassurance business and grew government-business relationships.
M.Sc.
CAIIB Certified
Duke Executive Programme
Kellogg Sales Force Management
IIM Lucknow · IPR
Dale Carnegie
In His Words
My passion has always been about taking India ahead. I want to share what I have learned and help good businesses find the capital they deserve.
Anil Arora
Our Panel of Experts
A network of specialists, on call.
Beyond our founder, Ensueno draws on a curated panel of senior experts across our network, brought in to give clients exactly the right capability at the right moment.
RA
Rahul Arora
Digital Transformation
Profile to follow.
VK
Vijaydeep Khanna
Banking, Structured Finance & Strategic Capital
Senior advisor with over three decades across investment banking, structured finance and institutional capital markets in Asia and Africa.
DB
Deepak Bhardwaj
ERP Systems & Cloud
Profile to follow.
SP
Sunil Pandey
CFO Services
Profile to follow.
Our panel members are independent experts within Ensueno's professional network, engaged for their specialist capabilities on relevant mandates. Full profiles will be added as they are confirmed.
Work With Us
Experience you can lean on.
Reach out for an honest, no-obligation conversation about your business and its next move.
Solutions
Six Practices.
One Discipline.
Connected services that meet a business at any moment in its arc. From the first rupee raised to the polished investor narrative that gets the next round closed. Engage any practice on its own — or three at once through our Integrated Business Transformation.
Integrated Business Transformation
Flagship Program
Three disciplines, one team.
When finance, operations and brand are failing together, they are best fixed together. Our flagship program blends Financial Restructuring, Management Restructuring and Branding & Marketing — one dedicated partner per pillar, working as one coordinated team from day one.
What's Included
- Financial restructuring — capital, liquidity and forecasting
- Management restructuring — structure, leadership and governance
- Branding & marketing — identity, messaging and go-to-market
- Coordinated diagnostics and one joint execution plan
- One accountable table, no multi-vendor fragmentation
Who It's For
Businesses in turnaround, preparing for expansion, or future-proofing — where interconnected problems need a single, connected answer delivered faster than siloed consulting.
How We Work
Diagnose together
One plan
Execute in concert
Sustain
The Outcome
A stronger, more competitive and profitable enterprise — with measurable ROI across financial health, operational efficiency and revenue growth.
See the full three-pillar framework, the partnership model and the benefits.
Explore the Program →
Fund Raising
Capital, matched to the moment.
Backed by a deep understanding of India's financing markets and an extensive network of lenders and investors, we structure transactions that minimise execution risk and actually close. From growth equity to structured debt, including capital for special situations and stressed assets.
What's Included
- Private equity and growth capital placement
- Private credit, mezzanine and structured debt
- Term loans, working capital and project financing
- NCD and bond placement, refinancing solutions
- Capital for stressed and special-situation assets
- Financial grooming for funding rounds and IPO readiness
Who It's For
Promoters and management of SMEs, mid-market firms and large corporates who need growth capital, are preparing for a funding round or public listing, or require fresh financing against a complex or stressed balance sheet.
How We Work
Share requirement
Meet
Sign mandate
Get to work
The Outcome
Capital in the bank, structured to your requirement, terms negotiated in your interest.
Track record: across past mandates, our founder and network have helped arrange capital in excess of US $500 million, spanning healthcare, hospitality and real estate. Client identities held in confidence.
Financial Restructuring
Stability first. Then a path forward.
A trusted advisor to both corporates and investors in restructuring and special situations. We bring experience in complex scenarios and the capability to deliver results through capital re-structuring, settlement solutions and special-situation transactions.
What's Included
- Balance-sheet re-engineering and recapitalisation
- One-time settlement (OTS) structuring and financing
- Distressed M&A and special-situation transactions
- Acquisition finance for buyouts and ARC take-outs
- Advisory and fund raising for IBC / NCLT cases
- Corporate structuring and advisory for NBFCs
Who It's For
Businesses facing liquidity pressure, debt that has outgrown the balance sheet, lender disputes or insolvency proceedings, and the investors pursuing opportunities within those special situations.
How We Work
Diagnose
Stabilise
Re-structure
Reposition
The Outcome
A repaired, sustainable capital structure, and a business positioned to grow again rather than merely survive.
Management Restructuring
Sharper structure. Stronger execution.
We evaluate organisational structure, leadership effectiveness, team dynamics and operational process — then rebuild for agility and accountability. Talent, governance and change management, aligned to your strategic vision.
What's Included
- Organisational and operating-model redesign
- Leadership assessment and talent optimisation
- Governance, controls and reporting improvements
- Change management and transformation programmes
- Building agile, high-performance teams
Who It's For
Businesses whose growth has outpaced their structure, or whose operations and leadership need to be realigned — before, or alongside, a financial reset.
How We Work
Assess
Redesign
Implement
Embed
The Outcome
An organisation built to execute — clear roles, capable leaders and processes that scale with the business.
Mergers & Acquisitions
Strategic moves, executed with precision.
Our M&A advisory facilitates seamless transitions, strategic growth and value creation. We bring a meticulous approach to every transaction so client objectives are met with clarity from first conversation to final close.
What's Included
- Buy-side advisory and target identification
- Sell-side advisory and positioning for best value
- Business valuation and deal structuring
- Joint ventures and strategic alliances
- Post-merger integration support
Who It's For
Companies pursuing growth through acquisition, promoters planning a full or partial exit, and businesses exploring partnerships, consolidation or a strategic sale.
How We Work
Share requirement
Meet
Sign mandate
Get to work
The Outcome
A completed transaction on sound terms, with value protected and the path to integration mapped.
Branding & Marketing
Look the part. Earn the valuation.
Through our sister studio, Marketing Mojito, we help businesses present themselves with the polish that investors and acquirers expect. Marketing craft combined with genuine financial and legal understanding. A rare and decisive combination.
What's Included
- Branding, identity and design
- Website, app and custom software development
- Social media and performance marketing
- Corporate video production
- Investor decks, profiles and presentations
Who It's For
Companies heading into a merger, acquisition or funding round who need a digital clean-up or rebrand to stand tall before VCs and large funds, and those repositioning after a deal closes. Clients come to us for grooming by marketers who also understand finance and compliance.
How We Work
Discovery
Proposal
Execute
The Outcome
Whatever the moment demands. A strategy, a new identity, a website, a corporate film or an investor-ready presentation.
Selected work: a complete rebuild of Raymond's corporate website to reflect its demerger and new market positioning, delivered in direct partnership with the MD and group CEOs and CFOs, and in full compliance with SEBI guidelines.
Leadership Training
Stronger leaders, sharper teams.
Drawing on a career spent building and leading large teams, we design and deliver leadership and capability programmes that help organisations motivate, upskill and retain their best people.
What's Included
- Senior management training and workshops
- Guest lectures and keynote sessions
- Seminars and offsites
- One-on-one executive mentoring
Who It's For
Large corporates and growing enterprises looking to motivate their teams, build leadership depth and lift performance across the organisation.
How We Work
Understand
Design
Deliver
Reinforce
The Outcome
Leaders who are more confident and capable, and teams that carry that energy back into the business.
Get Started
Not sure where you fit? Just ask.
Most engagements begin with a single conversation. Tell us the situation and we will point you to the right solution — one practice, or an Integrated Business Transformation across all three. Honestly.
Integrated Business Transformation
Three Disciplines.
One Team.
True turnaround rarely comes from fixing one thing in isolation. Our Integrated Business Transformation unites financial restructuring, management restructuring, and branding & marketing — delivered together by three seasoned partners, each a specialist in their own field.
Why a Blended Approach
Interconnected problems need connected answers.
Stagnation and decline are rarely single-cause. Strained cash flows, heavy operations and leadership structures, and weak market positioning feed one another. Our partners collaborate from day one to design holistic solutions that deliver sustainable results faster than traditional, siloed consulting.
The Framework
Three pillars, one discipline.
One dedicated partner per pillar, in close coordination — so nothing falls between the seams of a multi-vendor engagement.
Financial Restructuring
Led by our finance partner. We redesign your capital structure, improve liquidity, renegotiate creditor terms, install cost controls and build robust forecasting — a stable financial foundation that fuels growth.
Management Restructuring
Guided by our operations and leadership partner. We reshape organisational structure, leadership effectiveness and process — talent optimisation, governance, change management and agile, high-performance teams aligned to your strategy.
Branding & Marketing
Driven by our branding partner. We reposition the brand, refresh identity, sharpen messaging and build integrated marketing — digital, content, PR and customer engagement — that drives visibility, acquisition and loyalty.
The Power of Partnership
One partner per discipline, working as one team — so every financial decision supports operational reality, and strengthens brand equity.
One accountable table · No multi-vendor fragmentation
What You Gain
The case for going integrated.
Outcomes
- Faster, more sustainable recovery and growth
- Aligned strategy across finance, operations and market presence
- Measurable ROI across financial health, efficiency and revenue
Assurances
- Reduced risk through comprehensive diagnostics and execution
- Clear accountability with direct access to senior experts
- Complete expertise under one roof — turnaround, expansion or future-proofing
Ready to Transform
Build a stronger, more competitive enterprise.
Contact us for a confidential consultation. Let our three partners help you turn interconnected challenges into one coordinated plan.
Insights
Field Notes
from Indian Finance.
Practical perspectives on raising capital, restructuring with confidence and building businesses worth backing. Written for promoters and management teams who want the real picture.
India's SME opportunity, and the financing gap holding it back.
Why the mid-market is the engine of India's economy, and what faster, smarter capital structures could unlock.
Read article →What it actually means to be investment-ready.
The financial, governance and narrative work that quietly decides whether a round closes. Long before the pitch.
Read article →Restructuring isn't failure. It's a second act.
How a well-timed balance-sheet repair turns a business in distress into a business ready to grow again.
Read article →Inside the stressed-asset opportunity for patient investors.
Where value hides in special situations, and how disciplined structuring manages the risk that comes with it.
Read article →Selling your business? Start two years early.
The preparation that separates a rushed exit at a discount from a confident sale at full value.
Read article →Structuring an NBFC for growth and compliance.
Capital, governance and the regulatory guardrails every NBFC promoter should plan around from day one.
Read article →Why investors judge your website before your numbers.
How brand and digital presence shape the valuation conversation, and what a pre-raise clean-up should cover.
Read article →Lessons from building a 900-branch banking business.
What four decades of leading large teams taught our founder about growth, trust and the discipline of execution.
Read article →These are proposed opening articles, drafted for review. Once approved, full pieces will be published, followed by a fresh weekly insight from Anil.
Stay In Touch
Have a question worth a longer answer?
Write to us. The best questions often become the next article.
Contact
Begin the Conversation.
Tell us what you are trying to achieve. The first step is simply a discussion. No obligation, no jargon, just an honest read on whether and how we can help.
Visit
105, Sai Commercial Complex,BS Devashi Marg, Govandi East,
Chembur, Mumbai 400088
Connect
LinkedIn ↗Send us a note.
We will reply within one business day.